TANK Workshops
TANK workshops equip professionals with branding and design tools to tackle real-world challenges. Our first event, Brand Building for Black Health, used creative design strategies to address health inequities.
A collaboration between &MATTER and Simba + Sloane, TANK workshops brings together problem solvers from diverse fields to explore brand strategy, identity, and experience, driving meaningful change. Through creative branding exercises, participants experiment with ideas that build trust, shift perspectives, and create real-world impact.
Hosted at London Metropolitan University, our first event brought together clinicians, designers, students, and industry experts to address health inequities in Black communities. Using a three-step process, attendees designed touchpoints to improve healthcare experiences for Roots of Health—a conceptual organisation offering culturally competent care. By developing personas, applying creative problem-solving, and sharing insights, we built connections and blueprints for more equitable healthcare solutions.
Socially impactful branding
We explored how branding and design can help to address healthcare inequities affecting Black communities.
Unconventional collaborations
Clinicians, designers, students, academics, and industry experts joined forces for an evening of creative problem solving
Exploring health inequities
We discussed the health inequities Black communities face—and the reasons behind them.
Conceptual branding
We introduced ‘Roots of Health’—our fictional brand offering culturally competent care
Audience Personas
We created personas to understand patient needs and experiences.
Design process
We used a 3-step process to design touchpoints that improve healthcare journeys for Black patients
Meaningful conversations
We shared ideas, built new connections and created blueprints for equitable healthcare solutions
Credits
- Co-host, workshop design & event branding (&MATTER) - Rolake Ojo
- Co-host & workshop design (Simba & Sloane) - Ricardo Eversley
- Special thanks - London Metropolitan University
