Meto
Meto is a US-based platform improving access to metabolic care while supporting clinicians with the tools they need. The challenge was to craft a brand that felt both welcoming to patients and credible to professionals.
Meto brings key groups together. Patients often struggle to access metabolic care beyond weight loss that is covered by insurance, while clinicians navigate complex regulations and administrative barriers.
Understanding these challenges, Meto prioritises booking flexibility and clarity for patients, alongside a supportive community and streamlined operations for clinicians. With this in mind, we crafted a brand that reflects Meto’s core values of accessibility, empowerment, and collaboration.
The brand identity strikes a balance between warmth and credibility, fostering trust and engagement. A fresh, minimal design with a bold wordmark conveys professionalism and approachability. Consistency across all touchpoints was key—we designed a user-friendly website optimised for accessibility and engagement, developed clear and compelling content with a unified tone of voice, and created templates for seamless communication across presentations, emails, and social media. By aligning the brand with both patient and clinician needs, we helped Meto build a platform that fosters trust, belonging, and meaningful care.
Understanding audience needs
In-depth research helped us create audience personas for patients and clinicians, that captured key needs, motivations and frustrations. This informed a brand strategy that balances consumer appeal with professionalism, ensuring Meto’s branding serves both groups effectively.
Building trust with all audiences
Meto’s visual identity reflects the brand’s core values of accessibility, and empowerment collaboration with a fresh, minimal, and warm design. A bold wordmark fosters trust, and the clean visual language with custom iconography ensures clarity and approachability, resonating with key audiences.
Cohesive brand across all touchpoints
Meto’s brand stays consistent across both digital and physical touchpoints, building trust and familiarity whether on screen or in print.
Streamlining communication with templates
Reusable templates, such as presentation decks streamline communication and ensure consistency across all materials. These were designed with flexibility in mind, allowing for quick customisation while maintaining a cohesive brand identity
Wide appeal, tailored touchpoints
From information packs for clinicians to meal replacements for patients and pitch decks for investors, the Meto’s brand remains clear and engaging for all audiences.
Credits
- Creative Direction & Design - Rolake Ojo
- Copywriting - Henry Scanlan
